Abstract
Small and Medium Enterprises (SMEs) constitute an essential part of the global economy and play a significant role in the economic development of countries by creating jobs and fostering innovation. In the era of globalization, internationalization has become a key strategy for the growth and survival of SMEs, especially in rapidly changing markets. Through internationalization, SMEs have the opportunity to expand beyond their local borders, enter new markets, and benefit from the growing number of international consumers.
This study aims to examine the internationalization process of SMEs, with a particular focus on Albanian enterprises and the challenges they face in global markets. It will analyze the main strategies SMEs use to enter international markets, the factors influencing their success or failure, as well as the role of entrepreneurs and government policies in promoting this process.
In addition, concrete cases of Albanian SMEs that have successfully internationalized will be presented, highlighting best practices that other enterprises can follow. Through this analysis, the paper provides recommendations for entrepreneurs and Albanian institutions to improve their policies and strategies in support of SMEs aiming to internationalize.